This privacy policy applies to the processing of personal data carried out within the framework of the services and products made available by Skans Aps. Skans ApS, company number DK 43432354 is the data controller for the processing of personal data.

Skans is committed to protecting your privacy. This privacy policy explains how we collect and use your personal data. It also explains what rights you have in relation to us and how you exercise them. You can always contact us regarding privacy and data protection issues by emailing us at eyewear@skans.com.

What information do we collect?

Information you provide to us. You can directly or indirectly provide us with information about yourself in a number of different ways, such as when you place an order on our website, contact us, use our customer portal or another of Skans's services, where you provide personal data to us. 

It can be about:

• Personal or contact information: Name, date of birth, social security number, title, billing address, delivery address, e-mail address, mobile phone number, etc.
• Information about goods or services: Detailed information about the articles you buy. Which products you bought, how many and how much you paid.
• Payment method and status
• Method of delivery
• Discount and promotional codes, including referrals to friends you have tipped.
• Information on strength, sharpening and prescription: Specific information on strength, sharpening and prescription, ie. information on power (sphere), cylinder, axis, base curve and pupil distance.
• Financial information: In order to provide you with the correct level of service, our payment provider may collect information about, among other things, your income, any credit obligations, negative payment notes and previously granted credits. None of this information is communicated to or otherwise made available to Skans.
• Information about contacts between you and Skans: How you use our services, including page response times, download errors, arrival and departure methods and delivery notifications when we contact you.
• Information about devices: E.g. IP address, language settings, browser settings, time zone settings, operating system as well as platform and screen resolution.
• Geographic information: Your geographical location

The information you provide to us, like the information about goods/services and your financial information, is normally required to enter into a contractual relationship with us, while the other information we collect is required for other reasons according to the following.

Purpose	Treatments	Personal data
To be able to handle orders/purchases	- To confirm your identity and verify your personal and contact information. - Delivery, including notification via SMS and/or e-mail. - Handling of payment - Address control in relation to the central personal register - Handling of complaints and warranty issues	- Name - Date of birth/Social security number (only in certain cases) - Billing address - Delivery address - Phone number - Email address - Payment method and status. - Information about goods and Services, e.g. information about the articles you buy and how many you have bought. - Financial information; In order to provide you with the correct level of service, our payment provider may, among other things, collect information about your income, any credit obligations, negative payment notes and previously granted credits. None of this information is communicated to or otherwise made available to Skans.
Legal basis: Fulfillment of the purchase agreement. This collection is required for us to fulfill our contractual obligations to you.
Retention period: The information will be stored for up to 10 years according to Danish law.

Purpose	Treatments	Personal data
To be able to fulfill the company's legal obligations such as accounting legislation.	Necessary handling to fulfill the company's legal obligations according to legal requirements, judgments or authority decisions (e.g. Accounting Act, Money Laundering Act or the rules on product liability and product safety, which may require the elaboration of communications and information to the public and customers about product warnings and product recalls by, for example a defective or health-damaging product).	- Name - Social security number (only in certain cases) - Contact information (e.g. address, e-mail and telephone number). - Information about time of purchase, products, price. Legal basis: Legal obligation. This collection of your personal data is required by law. If the information is not transferred, our legal obligation cannot be fulfilled
Legal basis: Legal obligation. This collection of your personal data is required by law. If the information is not handed over, our legal obligation cannot be fulfilled and we are therefore forced to refuse you the purchase.
Retention period: The information will be stored for up to 5 years on the basis of the Danish Bogforingsloven.

Purpose	Treatments	Personal data
To handle customer service obligations.	- Communication and answering any questions for customer service (via phone, e-mail, chat or in digital channels, including social media). - Identification. - Investigation of any claims and support obligations.	- Name - Social security number (in certain cases) - Contact information (e.g. address, e-mail and telephone number). - Your correspondence, e-mail, telephone, chat.
Legal basis: Legitimate interest. The processing is necessary to safeguard our and your legitimate interest in handling customer service obligations.
Storage period: From collection up to 90 days.

Purpose	Treatments	Personal data
To be able to implement and manage participation in competitions.	- Communication before and after participation in a competition (e.g. confirmation of registrations, questions or assessments).	- Selection of the winner and distribution of any winnings (e.g. payouts or travel bookings) - Name. - Social security number or age. - Contact information (e.g. address, e-mail and telephone number). - Information transferred in the competition entry.
Legal basis: Legitimate interest. The processing is necessary to safeguard our and your legitimate interest in handling your participation in competitions.
Storage period: From collection up to 90 days.

Purpose	Treatment	Personal data
To evaluate, develop and improve our services, products and systems for our customers.	- Customization of services to become more user-friendly (e.g. user interface to simplify information flow or to highlight features frequently used by customers in our digital channels). - Elaboration of documentation with the aim of improving the product and logistics flow (e.g. by being able to forecast purchases, stock and deliveries). - Preparation of documentation to develop and improve our range. - Elaboration of documentation to develop and improve our resource efficiency from an environmental and sustainability perspective (e.g. by streamlining procurement and planning deliveries). - Give our customers the opportunity to influence our range. - Elaboration of documentation to improve IT systems with the aim of increasing the security of the company and our visitors/customers. - Analyzes at aggregate level. Based on the information we collect (e.g. purchase history, age and gender) you are sorted into a customer group (so-called customer segment). The insights from the analysis form the basis of which products are purchased. - Sending customer surveys to your specified email. - Collecting responses from you who answered a customer survey in order to compile and analyze the results from answered customer surveys.	- Age - Place of residence - Sex - Email - Purchase and user-generated data (eg click and visit history). - Technical data regarding devices used and their settings (e.g. language setting, IP address, browser settings, time zone, operating system, screen resolution and platform). - Information about how you have interacted with us, i.e. whether you have used the service, where and for how long you have visited different pages, response times, download errors, how and when you leave the service, etc.
Legal basis: Legitimate interest. The processing is necessary in order to safeguard our and our customers' legitimate interest in evaluating, developing and improving our services, products and systems.
Retention period: Until you reject such communication by clicking on the link in the email to unsubscribe or by contacting our customer service on email eyewear@skans.com

Purpose	Treatments	Personal data
To prevent misuse of Skans's Services, as part of our efforts to keep our services safe and secure. To perform risk analysis, fraud prevention and risk management.	- Prevention and investigation of possible fraud or other offenses - Prevention of phishing, attempted illegal login to the user account or other measures prohibited by law or our terms of sale. - Protection and improvement of our IT environment against attacks and intrusions.	- Purchase and user-generated data (eg click and visit history). - Technical data regarding devices used and their settings (e.g. language setting, IP address, browser settings, time zone, operating system, screen resolution and platform). - Information about how our digital services are used.
Legal basis: Fulfillment of legal obligation (if one exists), alternatively Legitimate interest. If there is no legal obligation, the processing is necessary to protect our legitimate interest in preventing abuse of a service or to prevent, prevent and resolve violations against the company.
Retention period: From collection and for a period of up to 36 months thereafter.

Purpose	Treatments	Personal data
To be able to offer you the opportunity to order our products with a certain strength.	- Storage of data linked to visual defects in order to be able to send or alternatively grind correct visual defect product.	- Vision defect prescription
Legal basis: Your consent
Retention period: Prescription information linked to a specific order is stored for up to 5 years according to the Danish Bogføringslov.

Purpose	Treatments	Personal Data
To be able to provide a personalized experience of our services. To ensure that content is presented to you in the most effective way.	- Preparation of content tailored to you personally, e.g. via relevant product recommendations, presentation of your specific goods and offers and other similar measures which involve simplification for you. - Simplifying your use of our services (e.g. by reminding you of forgotten/abandoned digital shopping baskets). - Personal communication based on your behavior on our platforms. We perform an individual-level analysis based on the information we collect (e.g. purchase and click history). The insights from the analysis form the basis of our communication with you and which offers or benefits are presented to you.	- Name - Email - Age - Sex - Place of residence - Purchase history - Purchase and user-generated data (eg click and visit history). - Specified customer choices regarding communication channels
Legal basis: Legitimate interest
Retention period: Information linked to a specific order is stored for up to 5 years according to the Danish Bogføringsloven.

Purpose	Treatments	Personal Data
To be able to deliver newsletters and shipments to you who have signed up for our newsletter, or made a purchase at Skans. The purpose of these emails is to convey relevant information and offers regarding Skans's brand, services and products. Skans also analyzes your behavior to ensure we deliver as relevant targeted content as possible (ie to make your experience more personal).	- Sending newsletters, text messages and letters containing information and offers. - The creation of personalized content for you based on the areas of interest you specified when you signed up for our newsletter. - The opening frequency of newsletters and which links you have clicked on are measured in order to make your experience more personal.	- Email - Name - Areas of interest - Saved favorite products
Legal basis: Legitimate interest or consent. For those of you who have purchased from Skans, the processing is necessary to satisfy our and your legitimate interest in giving/receiving information and offers regarding Skans's brands, services and products. If you have signed up for our newsletter, the processing is based on the consent you have given in connection with such registration.
Storage period: Until you reject such communication by clicking on the link directly in the email to unsubscribe or by contacting our customer service on phone +45 30 91 42 20 or email eyewear@skans.com

How long do we save your personal data?

We store the personal data we collect as long as we have a legitimate purpose to store them. When we no longer have a legitimate purpose and need to process yours personal data, we delete or anonymize them.

Identity, contact information and transaction data are stored to document purchases you have made and agreements we have entered into, and for accounting and tax reasons obligations, for 5 full financial years, after the end of the year for which the purchase or agreement was made attaches, or the later date the purchase price was paid in full. 

Personal information, including health information contained in your medical record, is stored in 10 year after the last entry in the record, in order to comply with our legal obligation to keep records, and to preserve documentation for the healthcare treatment we have provided for you.

Profile information, Marketing and Communication data are stored for up to 2 years. If you have given your consent to receive marketing, we keep evidence of this until 2 years after the last time we used your consent to send marketing. If you pull your consent, we will immediately stop sending you marketing. Technical data and usage data are stored for 13 months from the time of collection. Recordings from video surveillance will generally be deleted after 30 days. Information can be stored for a longer period if we are obliged to do so by law, or if storage is necessary for legal claims to be established, asserted or defended.

How we will communicate with you

After your first purchase, or if you have signed up for our newsletters, Skans can send information and offers via e-mail, SMS and letter. The purpose of these mailings is to convey relevant information about Skans, our services and products. In order to develop our service, our services and products, customer surveys may also be sent out. In connection with receiving these emails, you have the option of rejecting such communication by directly clicking on the link to unregister or by contacting our customer service on phone +45 30 91 42 20 or email eyewear@skans.com

Who can we share your information with?

We will possibly share your personal data with our suppliers and business partners if this is required to make our Services available or implement our agreement with you. Skans will therefore possibly share your personal data as follows:

Service type	Geographical location	Supplier's role
Payment service provider	EU/EEA	Data controller
Logistics Services	EU/EEA	Data Controller
Market communication	EU/EEA	Data processor
Social media	EU/EEA	Data controller

If a supplier is indicated as data controller, the supplier is responsible for the processing carried out by the supplier. For further information on the processing of personal data carried out by a supplier as data controller, we refer to the supplier's privacy policy.

If the supplier is indicated as a data processor, we and the supplier are jointly responsible for the processing carried out by the supplier. As a data processor, the supplier may only process personal data in the ways and for the purposes that we have determined.

If you have questions about who is the data controller for a particular treatment, please feel free to contact us.

We take all legal, technical and organizational measures to ensure that your information is processed securely and with an appropriate level of protection when transferred to or shared with such selected third party.

Authorities

We may hand over personal data to authorities, such as the police, tax authorities and other authorities, if we are obliged to do so according to the law, or if you have accepted it.

What do we NOT do with your information?

We do not sell your personal data to third parties.

Where do we store your personal data?

We always endeavor to process your information within the EU/EEA. However, in certain cases the information may be transferred to and processed somewhere other than within the EU/EEA, by a supplier or sub-supplier. As Skans is committed to always protecting your information, we take all reasonable legal, technical and organizational measures to ensure that your information is processed securely and with an appropriate level of protection, comparable to and at least in line with the degree of protection offered within the EU/EEA. When personal data is transferred and processed outside the EU/EEA, we use in some cases so-called standard agreement clauses, determined by the EU Commission. If you would like a copy of these standard contractual clauses, you can contact us via the contact details below.

Our legitimate interests

When processing with the support of the legal basis of legitimate interest, we believe that our legitimate interest is based on the fact that our processing is necessary for us to carry out, fulfill and administer our business and our Services. We also have a legitimate interest in protecting ourselves, our customers and our suppliers from fraudulent behavior and misuse of our services. Our legitimate interest in sending marketing and offers about our company and our Services is based on the fact that such information may be of great interest to our customers and that any confidentiality risk for the data subject is very limited. As registered, you can object to our processing of your personal data for marketing purposes at any time.

Your rights as registered

Right to withdraw your consent. You have the right to withdraw your consent at any time to us processing your personal data regarding sharpening, strength and your prescription. If you withdraw your consent, it does not affect the lawfulness of the processing based on your consent before it was withdrawn by you.

Right to access your information. If you want to know and verify the information we have about you, you can request a printout of the information. You can request a printout of the information free of charge. To the extent that we process personal data about you in order to fulfill our contractual obligations to you, and you yourself have provided this personal data to us, you have the right to have this provided in a structured, generally applicable and machine-readable format, and you have also the right to transfer this information to another data controller, data portability.

Right to restriction of processing: In certain cases, you have the right to demand that we restrict the processing of your personal data, i.e. restricts processing to certain limited purposes. The right to restriction applies, among other things, when you believe that the information is incorrect and have demanded that the personal data be corrected. You can then request that the processing of the personal data be limited during the time when the correctness of the information is investigated. When the restriction ends, you will be informed of this.

Right to rectification. You have the right to correct incorrect or incomplete information about yourself.

Right to raise objections. You have the right to object to the processing of personal data based on the legal basis of legitimate interest. In the event of an objection, we must cease the processing if we cannot show compelling legitimate reasons for the processing which are more important than your interests, rights and freedoms, or if the processing of the personal data is carried out for the purpose of establishing, exercising or defending legal claims.

Right to object to direct marketing. When personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data about you for direct marketing purposes. If you object to the processing of your personal data for direct marketing purposes, we will cease processing your personal data for direct marketing purposes.

Right to erasure ("right to be forgotten"). To the extent that your personal data is no longer necessary for the purpose for which it was collected, you have the right to demand that your personal data be deleted. However, certain legal obligations prevent us from immediately deleting parts of your information. Such obligations follow from accounting and tax legislation, but also from legislation on consumer contract law. What we do is block information that we want to prevent from being used for purposes other than complying with such legal requirements.

Right to complain to the supervisory authority In the event that you are dissatisfied with our processing of your personal data, you have the right to complain to the supervisory authority, which in Denmark is the Danish Data Protection Authority.

Changes to this policy. We may update and change this policy. In case of major changes, we will inform about the changes in an appropriate way, e.g. by posting the updated policy on our website.

Contact Information

For questions about the processing of personal data or to exercise your rights as registered, please contact our customer service at e-mail at eyewear@skans.com or +45 30 91 42 20