Our Mission & Purpose
"As part of our mission, we want to do everything we can to contribute to a regenerative state of the planet. We will try to model the role model we want to become in the eyewear industry." - Johanna Skans, Founder
Our Mission
It's simple. To give back more to the planet than we take.
Our Purpose
To use eyewear as a tool to solve planetary challenges.
To stop degradation of our planet is not enough. We need to regenerate it.
As part of our mission, we want to do everything we can to contribute to a regenerative state of the planet. We do this by living what we are saying. We support and align our objectives with the Paris Agreement of limiting global warming below 2°C.